Customer Panel

LEARN WHAT EXISTING CUSTOMERS EXPECT AND HOW THEY EXPERIENCE THEIR COMPANY

Customer panels are a web-based method for obtaining information from existing customers regarding changing topics.

Customer panels can be used to generate data and steering information on the possible design of products and services, CX with regard to specific business cases, assessment of the competition, and the like.

Customer panels are ideal for reviewing real business cases in terms of customer experience.

Survey methods

Usually, the survey is conducted via online questionnaires, supplemented if necessary by written or telephone surveys or group discussions.

Differentiation from similar instruments

• Customer forum: Event for customers with a business relationship, who are interviewed in person on changing topics.
• Customer advisory board: Group of permanently installed customers who support the company management with contributions from the customer's point of view.